I have a background as a fashion designer specialized in sportswear and lingerie. I found my way to fashion thanks to my grandmother, who is a seamstress, and my mother, who made many of my garments as a child. Being surrounded by fabrics, I learned to tell stories by the way fabric drapes and creates shape.


During my study at the Amsterdam Fashion Insititure I learned how to develop personal starting points into concepts and to express them through clothing. After my graduation I continued to develop and found a way to distil the stories of others into the desired shape; both in text and imagery. 


Eye for detail, love for craftsmanship and a intuitive way of working characterizes my own work. I'm always curious and developing myself further. I go where the story leads me instead of leading the story. I believe passion should always be the drive of every business venture. 


Alina Doll